A number of industries will undergo rapid technological change in coming years. From retail sectors to the education industry, augmented reality will leave a positive mark on how we use immersive technology as added value.

If you have heard of augmented reality before, chances are that you also know it’s an emerging technology that is set to change the digital landscape in the coming years. Whether it’s e-commerce or in store, at an airport or in a factory, there is an Augmented Reality (AR) solution to drive efficiencies and maximise ROI.

While it’s still a relatively new technology, many major industries have already embraced AR. Here are some industries which we think will the fastest adopters.

Retail

AR will ultimately change the way consumers shop; with a simple point and click at a product, customers can unlock additional information to help them make more informed decisions. Along with detailed information about a product, AR can create a highly personalised shopping experiencing allowing shoppers to customise products by size or colour, amplifying the ‘try before you buy’ concept. Uniqlo successfully trialled this concept with the creation of the magic mirror, where consumers were able to swap between different colour items all whilst standing still in front of the mirror.

Education

From primary school to tertiary education, AR will transform the education industry, creating active learning experiences through immersive teaching. Imagine taking students on a journey through medieval times in a history class or training new mechanics to learn about engines through an AR headset or mobile application.
There is a capacity for AR textbooks, which would almost guarantee that students actually read their designated textbook! It will allow students to be completely immersed in the content learned, and will act as an aid for teachers to create engaging lesson plans.

Health Care

Health care will be affected by AR much more so than VR due to its ability to overlay 3D images into a real world background. The technology will become highly valuable for medical education and training, enhancing real time medical procedures. The benefits have already been showcased across the industry with new product developments being used to aid medical professionals. Accuvein for example, projects valves and veins on a patient’s arm so that medical professionals can find a vein on the first needle attempt. According to Lumus, the health care revenue from AR and VR technologies is estimated to generate a revenue of $5.1 Billion by 2025.

Manufacturing

AR applications in industrial environments can assist from start to end in the manufacturing process. AR headsets can be used by businesses to quickly up-skill staff and minimise errors. Complex assembly for example, can be easily executed with instructed assistance from AR headsets increasing productivity. AR can also provide quality assurance by comparing materials to an overlay image of the end result.

Maintaining equipment will become second nature to technicians, where AR and the Internet of Things will guide users with real time updates and steps until completion. AR has an exciting future ahead for the the manufacturing and logistics industries. From employee training to optimising operations, the technology has great potential in increasing efficiencies across the entire global supply chain.

Interested to explore how augmented reality can amplify your business? Contact us today!


We’re excited to announce we’re rebranding to ‘AR tech’!

Formerly known as ‘Agent Reality,’ our new name, ‘AR tech’, highlights our core focus on augmented reality and immersive media technology. AR tech strongly supports our mission to create innovative solutions which deliver new marketing opportunities and rich customer experiences for brands and agencies.

You’ll be redirected back to our new website www.artechglobal.com.au